by Rob Rosenberg | May 2, 2017 | Branding & Identity
This week’s Modern Healthcare magazine, long a leading industry publication for healthcare and hospital executives, recapped the number of “mega-mergers” taking place during this first quarter of the year. The article cites four such mergers between eight $1 billion...
by Rob Rosenberg | Mar 13, 2017 | Branding & Identity
For years, marketing buffs, this one included, have raised the praise for internal branding and communications in order to inspire stakeholders and best deliver the brand promise from the inside out. While generating a strong internal culture for the brand is still a...
by Rob Rosenberg | Dec 20, 2016 | Branding & Identity, Springboard News
Hints to Keep Your Healthcare Marketing Strategy Moving Forward in the New Year How’s your healthcare marketing strategy going? Do you have headlines, copy, banner ads or other tactical elements that seem to be bouncing back and forth between you and your...
by admin | Nov 3, 2016 | Branding & Identity, Springboard News
When you check your newsfeed of your favorite healthcare social media site, there is always one – okay, many – of your friends, family, or co-workers whose updates are annoying enough to make you cringe. It may be posting a picture of every meal they eat or sharing...
by Rob Rosenberg | Sep 9, 2016 | Branding & Identity, Springboard News
Getting a health brand check up Summer is typically that season when, between vacations and short attention spans, your health brand pretty much runs on autopilot. Hello fall and the brisk change in colors and temperatures. Suddenly, it seems that everything is due...
