by Rob Rosenberg | Aug 21, 2019 | Branding & Identity
Twenty years ago, when some companies were “printing money,” corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits, write-off more expenses, and – in fairness to those who...
by admin | Jun 24, 2019 | Branding & Identity, Healthcare Branding, Springboard News
Strategies for “Branded” Medical Practices When you hear the word “brand,” your first thought may be a logo or a tagline, especially if you are tied to a branded health system. However, branding your medical practice is much more than that, and more...
by Rob Rosenberg | Apr 16, 2019 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Springboard News
During an annual exam, your physician can get a good sense of your heart health with an EKG. As healthcare brand marketers, a Brand EKG can also give you a quick read of your brand’s health. For example, this model helped hospitals, namely C-Suite representatives,...
by Rob Rosenberg | Jan 23, 2019 | Branding & Identity, Springboard News
As the new year kicks off, there are all sorts of tips and habits to break in order to help improve your personal and professional success. For those in healthcare marketing, here are eight habits that will help fix your strategies and outcomes. 1.) Focusing on...
by Rob Rosenberg | Dec 18, 2018 | Branding & Identity, Springboard News
When it comes to reaching and motivating consumers, healthcare marketers face a double “whammy.” First, studies show that the average person is exposed to 7,500 brand messages and marketing content every day. The School of Human Sciences and Technology estimates that...
