by Natalie Wong | Aug 20, 2018 |
Owensboro Health Brand Architecture Strategy Goals Generate consistent brand recognition of Owensboro Health Help audiences understand the depth and breadth of the system Obtain cost efficiency and exposure of promoting a single brand Develop brand standards to keep communications consistent Foster greater teamwork and reduce leakage Move Away from a Logo for All… …to All for One logo Graphic Standards A guide to applying the new Owensboro Health identity in a clear and consistent manner Signage System The master brand translated to external signage to “dot the landscape” with the Owensboro Health brand Exterior Signage An example of one of the exterior signs for the master brand Owensboro Health Identities and Architecture Urgent Care Association Identities and Architecture Holy Cross Health Brand Strategy, Integrated Marketing, Internal Communications Amputation Prevention Centers of America Identities and Architecture, Integrated Marketing, Website Development and SEO Insight Medical Genetics Brand Strategy, Integrated Marketing, Internal Communications Reston Hospital Center Internal Communications Funeral and Memorial Information Council Brand Strategy, Identities and Architecture, Integrated Marketing, Internal Communications Lehigh Valley Health Network Brand Strategy, Identities and Architecture, Integrated Marketing Beebe Healthcare Identities and Architecture North Mississippi Medical Center Brand Strategy, Integrated Marketing, Internal Communications Populytics Brand Strategy, Identities and Architecture Adventist Health Partners Brand Strategy, Integrated Marketing West Georgia Health Brand Strategy, Integrated Marketing, Internal Communications Jefferson Identities and Architecture, Internal Communications Illinois Hospital Association Identities and Architecture Adventist Midwest Health Brand Strategy, Integrated Marketing American Society for Dermatologic Surgery Integrated Marketing Carle Identities and Architecture Holy Cross Hospital Brand Strategy, Identities and Architecture, Integrated Marketing Holy Cross Germantown Hospital Brand Strategy, Integrated...
by Natalie Wong | May 23, 2018 |
UCA Urgent Care Association The Challenge UCAOA is recognized as the largest, most notable trade and professional association in urgent care. Through its education, networking, expertise, tools and resources, UCAOA can properly teach startup urgent care centers grow and succeed. Within the last 5 years, the urgent care industry has exploded and is fueled by consumer demands for more convenient, affordable and high-quality care options. Urgent care is no longer a place, rather it is care administered when a patient wants it. At the same time, the market is becoming very competitive with more options coming to the market each day, including retail clinics, convenient care, telemedicine, e-visits, and more. It is not perceived that UCAOA serves beyond the traditional “urgent care” market. Goals Expand reach of UCAOA and create preference of the organization and its providers among consumers and payers Promote benefits and opportunities that UCAOA offers and to help drive volume to conferences and events Using research and information from key stakeholders, Springboard shortened the name to “UCA” with tagline “Your gateway to better,” and a corresponding identity that reflects the market of on-demand medicine. Owensboro Health Identities and Architecture Urgent Care Association Identities and Architecture Holy Cross Health Brand Strategy, Integrated Marketing, Internal Communications Amputation Prevention Centers of America Identities and Architecture, Integrated Marketing, Website Development and SEO Insight Medical Genetics Brand Strategy, Integrated Marketing, Internal Communications Reston Hospital Center Internal Communications Funeral and Memorial Information Council Brand Strategy, Identities and Architecture, Integrated Marketing, Internal Communications Lehigh Valley Health Network Brand Strategy, Identities and Architecture, Integrated Marketing Beebe Healthcare Identities and Architecture North Mississippi Medical Center...
by Dylan Soren | Apr 3, 2018 |
Holy Cross Health “Moving Life Ahead” Brand Campaign Overview Holy Cross Health is a Catholic, not-for-profit health care system known for quality and its commitment to the communities it serves. They are the market share leaders in their service area and have expanded from a single hospital in Silver Springs, MD, into a system of hospitals and health services in locations throughout the community in order to increase access and enhance the patient experience. The Challenge Holy Cross Health wants to be recognized as offering a full continuum of quality care that touches lives in many ways, from health education to primary care facilities to clinical care, home care and support groups, making the right level of care more accessible. The new brand must depict the breadth of the Holy Cross Health services and position them as offering a full continuum of care and innovative programs and services. Consumer Brand Print Ad Print Ad Physician Brand Print Ad Springboard developed a print ad to introduce Holy Cross Health to physicians as an integrated system that provides services and resources to support the practice of medicine. Internal Employee Pull-Up Banners The goal of this initiative was to introduce “Moving Life Ahead” to the internal audience, pique interest and setup future communications. Consumer Bus Wraps, Out-of-Home Advertising Bill-board style ads that were placed on the side and tails of city buses were created to align with the “Moving Life Ahead” brand. Dynamic Digital Display Banners Springboard developed a set of dynamic digital banners ads to successfully position Holy Cross Health as a forward-thinking health system with the knowledge and resources...
by Natalie Wong | Mar 26, 2018 |
Amputation Prevention Centers of America Situation RestorixHealth came to Springboard with two branding challenges. The first was integrating the recently acquired Amputation Prevention Centers of America brand. This caused a decision to either support it as a separate brand or fold it into RestorixHealth. The second was to align the identities of each to make them “part of the same family.” This initiative rapidly expanded into an opportunity to better position RestorixHealth in the marketplace and the design to tell the story of this larger, more capable, brand that has Amputation Prevention Center inside. Identity We aligned the identities, using the colors and strokes of the RestorixHealth icon to bring the “leaping man” into the family. Web Development To promote their Amputation Prevention Centers of America program, a new consumer-focused website was developed to be the informational hub for consumers seeking care, and will direct partner and providers to information they need to establish an Amputation Prevention Center within their health system or hospital. “Shining New Light” Marketing Kit The initial APC launch focused on establishing awareness in the market of the fact that new options exist for those facing potential limb loss. The campaign, entitled “Shining New Light,” wakes up the market by introducing Amputation Prevention Centers to consumers and physicians. Owensboro Health Identities and Architecture Urgent Care Association Identities and Architecture Holy Cross Health Brand Strategy, Integrated Marketing, Internal Communications Amputation Prevention Centers of America Identities and Architecture, Integrated Marketing, Website Development and SEO Insight Medical Genetics Brand Strategy, Integrated Marketing, Internal Communications Reston Hospital Center Internal Communications Funeral and Memorial Information Council...
by Natalie Wong | Mar 20, 2018 |
Insight Medical Genetics Your future. Our insight. Overview Insight Medical Genetics is a comprehensive genetic testing practice providing personalized counseling and guidance for patients and referring providers. With the expertise of a medical center and the personal touch of a private practice, Insight Medical Genetics provides up-to-date, leading edge testing for genetic conditions with a professionally recognized standard of care. Situation Insight Medical Genetics was at a crossroads from a mission, value proposition and tagline standpoint. The genetic medicine field is commonly misperceived as “another lab testing service,” which is far from the services and expertise provided by Insight Medical Genetics. The opportunity that presented itself was establishing a unique position for IMG while repositioning its competition as “lab providers.” Insight Medical Genetics’ unique approach to pre and post-testing counseling was the unique difference that needed to come through in branding strategies. “Your future. Our insight.” Brand Position: For those who want to be better prepared for their future, Insight Medical Genetics is the leader in genetic medicine that enables a greater understanding and more meaningful decisions about life and health. Print Ad The goal of this ad is to increase consumer awareness of the role of genetics and the importance of genetic counseling, and that Insight Medical Genetics is a premier provider of those services. Sales Collateral Springboard redesigned Insight Medical Genetics’ current patient education brochures to align with the new brand. Each office is now using the same materials versus past applications which utilized different materials and distinct signage and architecture. Owensboro Health Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight...
