Powers Health
Orthopedics Service Line
Driving Orthopedic Growth with a 10:1 Marketing ROI
Overview
Powers Health partnered with Springboard to accelerate growth within the Powers Health Orthopedics Service Line across Northwest Indiana.
In a highly competitive market, the goal was not just awareness – it was measurable patient acquisition and financial return.
The Challenge
Powers Health needed to:
- Increase awareness of advanced orthopedic capabilities
- Compete with Chicago-based academic systems
- Emphasize local access and convenience
- Drive patient volume across a growing orthopedic network
The Strategy . . .
Springboard developed a performance-driven campaign focused on:
- Differentiation: Advanced technology, fellowship-trained physicians, and conservative-first care
- Access: High-quality orthopedic care close to home
- Conversion: Guiding patients from awareness to scheduled care
A multi-channel approach included:
- Programmatic video and native ads
- Meta (Facebook/Instagram) campaigns
- Google search targeting high-intent patients
The Results . . .
Campaign Performance
- 1.8M+ impressions
- 9,700+ clicks
- 3,000+ engaged sessions
Patient Growth
- 212 appointments scheduled and completed
- 83 new patients acquired
Financial Impact
- 10:1 return on marketing investment
- Strong contribution from both new and existing patients
Explore What’s Possible . . .
If you’re looking to grow service lines, improve ROI, and strengthen your market position, Springboard can help.
Native Ad
Native Ad
