Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
What’s Your Brand Named in Healthcare?
We recently attended an American Marketing Association brand leadership breakfast, featuring Rodrigo Sierra, CMO & SVP of the American Medical Association, where it was discussed your brand named in healthcare. In addition to providing insights on leading his...
How do you measure success in hospital branding?
Maybe it's the Olympics, or maybe it's that time of year when new campaigns are launching and judging as precisely as ice dancing. In either event, the topic of how to measure success in hospital branding is near and dear to every marketer and the discussion of...
The Year of Less in Hospital Branding
Happy New Year! As is always the case in hospital branding, the new year is sure to be filled with many adventures and marketing challenges. Based on new studies about social trends, best-selling lifestyle books, and well-read business publications, it will also be...
10 Takeaways from the National Healthcare Marketing Conference
While there were some great takeaways from the crowded exhibit hall, including Chicago’s hometown popcorn and popular business books, the SHSMD Connections National Healthcare Marketing Conference also provided tasty takeaways to apply to the hospital branding field. ...
Hospital Branding: The difference between customer service and human service
For years, hospital branding marketers of healthcare organizations show frustration about their role in delivering on customer service vs human service. In essence, delivering on the brand promise. Unlike traditional consumer goods and services, the customer...
It’s time for senior marketers to cure their “Digitalitis” Digital Marketing
Digitalitis, you know the symptoms: your ears hurt when your hospital's branding team talks about digital marketing, your throat is sore when speaking to your media planner about re-marketing, your body aches when you click on your web page and see little continuity...
7 Deadly Words of Healthcare Marketing
Healthcare Marketing can be a challenge when you stop using these seven words that no longer have the power to distinguish your organization or its services from those of your competitors. In the early 1970s, stand-up comedian George Carlin would deliver what would...
Brand Champions Drive Success
Organizations in every industry are recognizing that the "silo mentality" or vertical strategy is an ineffective and disruptive way of doing business. The horizontal strategy has emerged as a best practice and enables cross-thinking among employee departments and...
The Brand Promise – A Term of Endearment That’s About Them, Not You.
As hospital marketers, there are several terms that come into play each day in writing and conversation. From an organizational perspective you have words such as mission, vision, values, culture, and pillars. From a hospital branding standpoint, there are words...
At the Intersection of Healthy and Happy
Each year, J. Walter Thompson Company (JWT) releases a major study on the key upcoming trends impacting the business of marketing and advertising. This year's list is comprised of some you'd expect, but others that are new and very relevant to today's lifestyles. For...