Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
Hospital Brands Can Stop Annoying Their Social Media Audience
When you check your newsfeed of your favorite healthcare social media site, there is always one – okay, many – of your friends, family, or co-workers whose updates are annoying enough to make you cringe. It may be posting a picture of every meal they eat or sharing...
Now is the Time to Get a Health Brand Check up
Getting a health brand check up Summer is typically that season when, between vacations and short attention spans, your health brand pretty much runs on autopilot. Hello fall and the brisk change in colors and temperatures. Suddenly, it seems that everything is due...
Healthcare Advertising: Immersive Experiences Take Your Brand Below “See” Level
Contrary branding in healthcare organizations is still predominantly associated with how and where consumers see your brand. It could be digitally, on traditional media, or your brand architecture displayed on signs and buildings. But the total brand experiences in...
5 Ways to Market Your Senior Living Community
You can call Baby Boomers lots of things: Ambitious. Workaholics. Optimists. Just don’t call them old. As the generation who vowed to never trust anyone over 35 enters retirement, they’ll want to retire their own way — not the way their parents did. Don’t expect the...
After a M&A, What Do You Call Those Urgent Care Centers?
Everybody is buying somebody. Or somebody is getting sold. So it goes with the latest flurry of activity with hospital Mergers and Acquisitions. With all the Mergers and Acquisitions out there, odds are — your hospital might go through one in the future or may be...
Branding a Mid-Size Community Health Systems
Who do you think you are? Being a mid-sized health system in today’s healthcare marketplace is tough. If you’re busy trying to compete on a grand scale and make claims how your features are just as good as the big hospital the next metro over, it might be time to take...
Medical Association Branding: How to Gauge Success?
The success of medical association branding supports their members through educational opportunities, networking forums, mentoring programs, public awareness activities, leadership activities and advocacy efforts, among others. But, how do they determine your...
7 Success Factors for Branding your Medical Associations
Branding your Medical Associations have gone from “behind the scenes” to “front and center”. Accordingly, this is in terms of implementing branding and marketing strategies. This has evolved from the shifting goals of associations as they move from merely providing...
Heartbeat Brands in Healthcare are a Reflection of Their Consumers
Great brands make a promise to consumers and deliver real value. They go beyond "feature/benefits" and improve the way we feel, perform, and enjoy life, that Heartbeat Brands. As a result, think about your favorite brands in healthcare and the messages they...
Healthcare Heartbeat Brands: The Q Word Lives On
Healthcare Heartbeat Brands . . . In a quest to discover which attributes consumers attach to their favorite brands, Springboard Brand & Creative Strategy recently conducted a survey among 200 U.S households. The findings, in an e-Book, "Heartbeat Brands and What...