by Mike Chapman | Oct 1, 2025 | Medical Association Branding, Strategy
Winning with Data-Driven Strategy In the early 2000s, baseball’s Oakland Athletics did something extraordinary. With one of the lowest payrolls in Major League Baseball, they built a playoff team by using advanced analytics to find hidden value in players that others...
by Mike Chapman | Sep 18, 2025 | Medical Association Branding, Strategy
For decades, medical societies built their business models on reliable revenue streams: membership dues, income from annual meetings, educational programs, and journals. These revenue sources not only supported the organization’s operations but also funded advocacy,...
by Mike Chapman | Sep 17, 2025 | Healthcare Marketing, Hospital Marketing, Strategy
Just as a physician uses an EKG to quickly assess heart health, healthcare strategy and marketing leaders can use Springboard’s Brand EKG to get an immediate read on their brand health. The Brand EKG is more than a marketing metric. Hence, It’s a strategic tool that...
by Paul Szablowski | Jul 10, 2025 | Springboard News, Strategy
At Springboard, we often see organizations fall into a familiar trap. Whether its crafting business strategies that are so complex, they hinder growth rather than enable them. When leaders aim to create comprehensive roadmaps, the result is sometimes an overly...
by Ellen Craven | Jun 10, 2025 | Springboard News, Strategy
People don’t stop being customers when they become patients. They expect ease. Expect to feel seen. They order dinner from HelloFresh. Try on glasses at home from Warby Parker. Get same-day delivery from Amazon Prime. And when it’s time for a mammogram or specialist...
by Edward Rafalski, PhD, MPH, FACHE | Jun 2, 2025 | Springboard News, Strategy
What size healthcare system do you want to be and why? A few years ago, I was in a boardroom meeting with the senior executive team, board leadership, and a consultant. The topic of the moment was debating how large the system should become and why? At the time,...
