by Mike Chapman | Mar 29, 2022 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Springboard News, Strategy
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
by Rob Rosenberg | Jan 12, 2022 | Branding & Identity, Hospital Branding, Springboard News
If your hospital website is like most, it has realized significant increases in traffic over the last couple of months. And, chances are, your telemarketing programs – both inbound and outbound – have pushed the boundaries of overtime and exhaustion. Of...
by Rob Rosenberg | Dec 8, 2021 | Branding & Identity, Springboard News
. . . It’s time to focus on customer reactivation Regardless of the business or industry you’re in, strategic marketing plans have long referenced initiatives for both customer acquisition retention and reactivation. Strategies and tactics are focused on either...
by Rob Rosenberg | Jun 14, 2021 | Branding & Identity, Springboard News
Why a name change isn’t “just a name change.” As states “re-open” and masks come down as vaccines rise, the world seems to be active again! Hence, same for organizations that are once again picking up on branding discussions regarding mergers, acquisitions, and/or a...
by Rob Rosenberg | Mar 23, 2021 | Advertising & Integrated Marketing, Branding & Identity, Springboard News
What a year it’s been! The devastation associated with the pandemic has touched all of us and I hope this finds you in a healthier and more positive space. Thankfully, vaccinations are rapidly dispersing, and the world appears to be on its way back (save for the good...
by Rob Rosenberg | Dec 17, 2020 | Branding & Identity, Springboard News
There haven’t been too many positives during the current COVID health crisis. The one I’ve enjoyed following is the way in which brands have responded. Creative messaging, flexible production, and operational adjustments are just some of the way’s they have...
