by admin | Jun 21, 2016 | Branding & Identity, Springboard News
Who do you think you are? Being a mid-sized health system in today’s healthcare marketplace is tough. If you’re busy trying to compete on a grand scale and make claims how your features are just as good as the big hospital the next metro over, it might be time to take...
by admin | Jun 8, 2016 | Branding & Identity, Medical Association Branding
The success of medical association branding supports their members through educational opportunities, networking forums, mentoring programs, public awareness activities, leadership activities and advocacy efforts, among others. But, how do they determine your...
by Rob Rosenberg | Jun 1, 2016 | Branding & Identity, Medical Association Branding
Branding your Medical Associations have gone from “behind the scenes” to “front and center”. Accordingly, this is in terms of implementing branding and marketing strategies. This has evolved from the shifting goals of associations as they move from merely providing...
by Rob Rosenberg | May 10, 2016 | Branding & Identity, Springboard News
Great brands make a promise to consumers and deliver real value. They go beyond “feature/benefits” and improve the way we feel, perform, and enjoy life, that Heartbeat Brands. As a result, think about your favorite brands in healthcare and the messages...
by Rob Rosenberg | May 10, 2016 | Branding & Identity, Springboard News
Healthcare Heartbeat Brands . . . In a quest to discover which attributes consumers attach to their favorite brands, Springboard Brand & Creative Strategy recently conducted a survey among 200 U.S households. The findings, in an e-Book, “Heartbeat Brands...
by Rob Rosenberg | May 9, 2016 | Branding & Identity, Springboard News
During the last decade, there has been tremendous change in the world of marketing and advertising. We’ve witnessed the explosion of social networks and the acceleration of digital media. Target marketing is now “sushi thin” and customer profiling rivals that of the...
