by Rob Rosenberg | Apr 25, 2016 | Branding & Identity, Springboard News
Hospital Branding . . . This hospital branding question is now asked differently – “do you click with your audience in healthcare marketing?” Meaning, do they engage with your messages, watch your commercials, open your direct mail, or subscribe to your email. Today,...
by Rob Rosenberg | Jan 20, 2016 | Branding & Identity, Springboard News
Branding in Healthcare . . . On a recent flight to a holiday destination, I was fortunate to be on a newer plane with many of the latest enhancements to passenger comfort and entertainment. For example, I had my own personal communications screen. It provided my...
by Rob Rosenberg | Dec 16, 2015 | Branding & Identity, Springboard News
Is Your Healthcare Brand Safe? . . . At a recent breakfast featuring several CEO’s of Chicago hospitals, the panel was asked this question. “What keeps you up at night, is your healthcare brand safe”? Their answers really woke up the audience of nearly 500....
by Rob Rosenberg | Oct 28, 2015 | Branding & Identity, Springboard News
It has happened twice in the last month to restaurants near me. Both closed suddenly, after their owners made huge investments of time and money in their dreams and visions. While this happens across the country to businesses every day, there are similarities...
by Rob Rosenberg | Sep 3, 2015 | Branding & Identity, Springboard News
“Facing” is a great term used in marketing circles for decades. Originally, it referred to the level and amount of shelf space a brand received in retail and centered around the “P” word, “place,” from the 4 P’s of...
