by Mike Chapman | Jan 22, 2026 | Strategy
Healthcare leaders are navigating a moment of unprecedented change. Artificial intelligence is reshaping how patients search for care, how systems operate, and how decisions get made. At the same time, margin pressure, access challenges, and organizational...
by Mike Chapman | Jan 21, 2026 | Healthcare Marketing, Medical Association Branding, Strategy
Healthcare organizations are full of brilliant people. Yet many strategy and marketing leaders would quietly admit a frustrating truth: despite countless meetings, workshops, and retreats, clarity is elusive – and momentum often stalls. Ideas pile up. Decisions drag...
by Mike Chapman | Jan 6, 2026 | Healthcare Branding, Medical Association Branding, Strategy
For many healthcare organizations, the recent environment required defensive leadership. Unpredictable government pressures, regulatory shifts, reimbursement uncertainty, and funding volatility forced executives to protect margins, preserve access, and manage risk....
