by Rob Rosenberg | Jul 21, 2025 | Branding & Identity, Springboard News
In today’s competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how different...
by Paul Szablowski | Jul 10, 2025 | Springboard News, Strategy
At Springboard, we often see organizations fall into a familiar trap. Whether its crafting business strategies that are so complex, they hinder growth rather than enable them. When leaders aim to create comprehensive roadmaps, the result is sometimes an overly...
