by Mike Chapman | Mar 12, 2026 | Healthcare Marketing, Medical Association Branding, Strategy
Boards of directors face difficult decisions. Resource allocation, strategic priorities, partnerships, advocacy positions, and growth initiatives all require thoughtful leadership. But even the most experienced boards struggle when the organization’s story is...
by Mike Chapman | Feb 20, 2026 | Strategy
NMost organizations don’t suffer from a lack of meetings. They suffer from a lack of decisions. Leadership retreats produce flip charts. Off-sites generate enthusiasm. Workshops create long lists of “next steps.” And yet, 90 days later, very little has changed. The...
by Ellen Craven | Feb 11, 2026 | Healthcare Marketing, Strategy
Hospital and Health System leaders know AI holds massive promise for efficiency, diagnostics, and patient care. But too many are discovering that shiny tools alone don’t deliver—without rethinking how people work, those investments sit unused. The real transformation...
by Cori Albrecht | Feb 5, 2026 | Advertising & Integrated Marketing, Healthcare Marketing, Hospital Marketing, Strategy
The buyer’s journey used to be something marketers could map. Awareness led to consideration; search led to a website, and conversion followed a relatively predictable path. That journey no longer exists. Today, prospects move fluidly between AI-generated summaries,...
by Mike Chapman | Jan 22, 2026 | Strategy
Healthcare leaders are navigating a moment of unprecedented change. Artificial intelligence is reshaping how patients search for care, how systems operate, and how decisions get made. At the same time, margin pressure, access challenges, and organizational...
