. . . It’s time to focus on customer reactivation Regardless of the business or industry you’re in, strategic marketing plans have long referenced initiatives for both customer acquisition retention and reactivation. Strategies and tactics are focused on either...
Why a name change isn’t “just a name change.” As states “re-open” and masks come down as vaccines rise, the world seems to be active again! Hence, same for organizations that are once again picking up on branding discussions regarding mergers, acquisitions, and/or a...
What a year it’s been! The devastation associated with the pandemic has touched all of us and I hope this finds you in a healthier and more positive space. Thankfully, vaccinations are rapidly dispersing, and the world appears to be on its way back (save for the good...
There haven’t been too many positives during the current COVID health crisis. The one I’ve enjoyed following is the way in which brands have responded. Creative messaging, flexible production, and operational adjustments are just some of the way’s they have...
. . . As We Head Into Wave 2 Some headlines need little explanation. Unfortunately, this one, how to fight brand fatigue, requires no mention of “pandemic,” or “COVID,” or the new surge that was predicted and is presently occurring across the U.S. Nor, does it need...