by Rob Rosenberg | Dec 17, 2020 | Branding & Identity, Springboard News
There haven’t been too many positives during the current COVID health crisis. The one I’ve enjoyed following is the way in which brands have responded. Creative messaging, flexible production, and operational adjustments are just some of the way’s they have...
by Rob Rosenberg | Oct 21, 2020 | Branding & Identity, Springboard News
. . . As We Head Into Wave 2 Some headlines need little explanation. Unfortunately, this one, how to fight brand fatigue, requires no mention of “pandemic,” or “COVID,” or the new surge that was predicted and is presently occurring across the U.S. Nor, does it need...
by Rob Rosenberg | Aug 20, 2020 | Branding & Identity, Springboard News
We are almost six months into this pandemic, and many marketers are reading, writing, and answering loads of questions about the return to brand “normalcy”. Personally, I haven’t heard the same response given to that question in the many webinars, zoom...
by Rob Rosenberg | Aug 3, 2020 | Branding & Identity, Healthcare Marketing, Springboard News
Brand relevant continues . . . to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting...
by Rob Rosenberg | Apr 1, 2020 | Springboard News
8 important shifts that can keep your brands relevant and meaningful in uncertain times. As people find themselves risking their own health to help others or sheltering-in-place to stop the spread of the COVID-19 virus, brands can provide reassurance in unique and...
