During an annual exam, your physician can get a good sense of your heart health with an EKG. As healthcare brand marketers, a Brand EKG can also give you a quick read of your brand’s health. For example, this model helped hospitals, namely C-Suite representatives,...
Healthcare is not simple. For consumers, it’s difficult to navigate the waters of patient care, referrals, and insurance costs/reimbursements. For physicians, balancing patient care with enterprise-wide business and growth goals is challenging. And for...
As the new year kicks in, there are all sorts of tips and habits to break in order to help improve your personal and professional success. For those in healthcare marketing, here are eight habits that will help fix your strategies and outcomes. 1.) Focusing on...
When it comes to reaching and motivating consumers, healthcare marketers face a double “whammy.” First, studies show that the average person is exposed to 7,500 brand messages and marketing content every day. The School of Human Sciences and Technology estimates that...
IIt is . I had the pleasure to present at the SHSMD Connections conference in Seattle a few weeks ago. My co-presenter, and fellow disruptor, Paul Szablowski and I were thrilled to see a full house for our session. Healthcare marketers were eager to learn business...