by Rob Rosenberg | Oct 15, 2019 | Branding & Identity, Springboard News
Fall is a season of great transformation. From colorful leaves to kick-offs and playoffs, the season brings change, reflection and hope. Healthcare Industry . . . In the healthcare industry, fall also unearths many metamorphoses among companies, hospitals, and health...
by Rob Rosenberg | Aug 21, 2019 | Branding & Identity
Twenty years ago, when some companies were “printing money,” corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits, write-off more expenses, and – in fairness to those who...
by Rob Rosenberg | Apr 16, 2019 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Springboard News
During an annual exam, your physician can get a good sense of your heart health with an EKG. As healthcare brand marketers, a Brand EKG can also give you a quick read of your brand’s health. For example, this model helped hospitals, namely C-Suite representatives,...
by Rob Rosenberg | Feb 22, 2019 | Advertising & Integrated Marketing, Healthcare Branding, Healthcare Marketing
Healthcare is not simple. For consumers, it’s difficult to navigate the waters of patient care, referrals, and insurance costs/reimbursements. For physicians, balancing patient care with enterprise-wide business and growth goals is challenging. And for...
by Rob Rosenberg | Jan 23, 2019 | Branding & Identity, Springboard News
As the new year kicks off, there are all sorts of tips and habits to break in order to help improve your personal and professional success. For those in healthcare marketing, here are eight habits that will help fix your strategies and outcomes. 1.) Focusing on...
