by Rob Rosenberg | Nov 10, 2014 | Springboard News
Speaking at the The Kentucky Society For Healthcare PR – Marketing Conference on Thursday, November 13th at the Keeneland Race Track in Lexington, KY, is Rob Rosenberg, President and Brand Strategy Director of Springboard Brand & Creative Strategy. Rob will...
by Rob Rosenberg | Oct 27, 2014 | Branding & Identity, Springboard News
If you’ve attended a medical marketing or branding conference, you’ll agree there are dozens of definitions of the term “branding.” From the creation of an identity to the production of a commercial, the word certainly gets a lot of use (and...
by Rob Rosenberg | Jun 2, 2014 | Branding & Identity, Springboard News
Digital marketing is the next wave that requires brand builders to either SWIM or sink. Digital marketing is no longer the after-thought in the marketing plan. It should the center iofyour discussions about the most effective ways to market your organization’s...
by Rob Rosenberg | Apr 19, 2014 | Branding & Identity, Springboard News
Healthcare branding is a strategy designed to establish a unique (brand) position for a product or service in the minds of your customers. Specifically, tactical elements for implementing this strategy include identity development, design architecture, advertising,...
by Rob Rosenberg | Mar 26, 2014 | Branding & Identity, Springboard News
We recently attended an American Marketing Association brand leadership breakfast, featuring Rodrigo Sierra, CMO & SVP of the American Medical Association, where it was discussed your brand named in healthcare. In addition to providing insights on leading his...
