by Rob Rosenberg | Jul 31, 2024 | Branding & Identity, Springboard News, Strategy
On the surface, it’s a beautiful sight to be seen. Slick, glistening, calm and strong. People see and marvel at it, employees are proud of its size and strength, competitors take notice of its presence. Below the surface, 90% of its infrastructure and mass lie in a...
by admin | Jul 31, 2024 | Springboard News
The evolution of media has been advancing rapidly for decades. There has been discussions and debates over how communication methods and strategies should change alongside this evolution. Social media has expanded greatly and taken over Gen-Z, making this generation...
by Mike Chapman | Jan 23, 2024 | Branding & Identity, Healthcare Branding, Springboard News
Brand advertising can have a significant impact on employee retention and recruitment by shaping the perception of a company’s brand among both current and potential employees. Here are some ways that branding can impact staffing shortages and influence employee...
by Mike Chapman | Dec 7, 2023 | Branding & Identity, Medical Association Branding, Springboard News, Strategy
The healthcare landscape is increasingly specialized, competitive, and confusing for both healthcare professionals and consumers. And providers are facing more challenges than ever when it comes to establishing and communicating their “brand.” The good news is –...
by Rob Rosenberg | Nov 2, 2023 | Branding & Identity, Springboard News
In today’s competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how...
