by Rob Rosenberg | Jul 12, 2017 | Springboard News
Lessons of Healthcare Advertising . . . I just had a birthday! My company did, that is. Springboard Brand & Creative Strategy, a healthcare advertising company, recently turned 15 and since only one third of new businesses last past their first decade, I feel...
by Rob Rosenberg | May 2, 2017 | Branding & Identity
This week’s Modern Healthcare magazine, long a leading industry publication for healthcare and hospital executives, recapped the number of “mega-mergers” taking place during this first quarter of the year. The article cites four such mergers between eight $1 billion...
by Rob Rosenberg | Mar 13, 2017 | Branding & Identity
For years, marketing buffs, this one included, have raised the praise for internal branding and communications in order to inspire stakeholders and best deliver the brand promise from the inside out. While generating a strong internal culture for the brand is still a...
by Rob Rosenberg | Dec 20, 2016 | Branding & Identity, Springboard News
Hints to Keep Your Healthcare Marketing Strategy Moving Forward in the New Year How’s your healthcare marketing strategy going? Do you have headlines, copy, banner ads or other tactical elements that seem to be bouncing back and forth between you and your...
by Rob Rosenberg | Sep 9, 2016 | Branding & Identity, Springboard News
Getting a health brand check up Summer is typically that season when, between vacations and short attention spans, your health brand pretty much runs on autopilot. Hello fall and the brisk change in colors and temperatures. Suddenly, it seems that everything is due...
