by Rob Rosenberg | Oct 27, 2014 | Branding & Identity, Springboard News
If you’ve attended a medical marketing or branding conference, you’ll agree there are dozens of definitions of the term “branding.” From the creation of an identity to the production of a commercial, the word certainly gets a lot of use (and...
by Rob Rosenberg | Jun 2, 2014 | Branding & Identity, Springboard News
Digital marketing is the next wave that requires brand builders to either SWIM or sink. Digital marketing is no longer the after-thought in the marketing plan. It should the center iofyour discussions about the most effective ways to market your organization’s...
by Rob Rosenberg | Apr 19, 2014 | Branding & Identity, Springboard News
Healthcare branding is a strategy designed to establish a unique (brand) position for a product or service in the minds of your customers. Specifically, tactical elements for implementing this strategy include identity development, design architecture, advertising,...
by Rob Rosenberg | Mar 26, 2014 | Branding & Identity, Springboard News
We recently attended an American Marketing Association brand leadership breakfast, featuring Rodrigo Sierra, CMO & SVP of the American Medical Association, where it was discussed your brand named in healthcare. In addition to providing insights on leading his...
by Rob Rosenberg | Jan 7, 2014 | Branding & Identity, Springboard News
Happy New Year! As is always the case in hospital branding, the new year is sure to be filled with many adventures and marketing challenges. Based on new studies about social trends, best-selling lifestyle books, and well-read business publications, it will also be...
