Strategies for “Branded” Medical Practices When you hear the word “brand,” your first thought may be a logo or a tagline, especially if you are tied to a branded health system. However, branding your medical practice is much more than that, and more...
The best healthcare marketing strategies, offline, online, traditional and new media all have to work together. They must reach, motivate, and engage healthcare consumers. In order reach and motivate your target audiences to choose you over another practice, your...
According to Deepak Chopra in his bestselling book The Seven Spiritual Laws of Success, “How can I help?” is the only question that truly matters. “It coaxes and expands your awareness out toward the service and care of others.” Many medical associations...
Creating a winning digital strategy takes the right combination of ‘earned,’ ‘owned’ and ‘paid’ mediaUnderstanding what those are, and how to leverage them to create a successful plan can be confusing. A great way to tackle this is...
Medical associations support their members through educational opportunities, networking forums, mentoring programs, public awareness activities, leadership activities and advocacy efforts, among others. But, how do they determine your successfulness? Membership...
