Their presentation was on the strategy of

“Branding from the Bottom Up”

– The Benefits of Engaging and Utilizing Brand Ambassadors!

Rebranding a health system to shift from multiple siloed hospital brands to one integrated system of health care delivery is a heavy lift for any marketing department. Add changing the system name, and you’re where Powers Health was this past summer, as they rebranded from Community Healthcare System.

Learn how Powers Health’s Marketing leadership and Springboard Strategy | Brand, the branding firm trusted with this rebrand, developed a strategy to carry the rebranding message to employees “from the ground up” through an army of Brand Ambassadors.

Simply, click here or the image below to review the SHSMD presentation.

We are excited to share that Mike Chapman will be speaking at #SHSMD25 in Dallas this October alongside Marie Forszt! His focus will be the strategy of “Branding from the Bottom Up” and the significant role of Brand Ambassadors in the Powers Health rebrand.

#HealthcareMarketing #BrandStrategy

Monday, October 13th, 2025 @ 3:20pm

May 2025

Arlington Heights, IL – Springboard Strategy | Brand received two gold awards and one merit award in the 42nd Annual Healthcare Advertising Awards competition. The categories for the Gold Awards were for Logo / Letterhead Design – Identity Development, and  Employee Communication Program – System Rebrand, and the Merit Award for the Total Advertising Campaign – Powers Health Brand Launch.

The 42nd Annual Healthcare Advertising Awards with over 4,300 entries, makes the awards the largest and the most well recognized healthcare advertising awards competition. A national panel of judges are engage in reviewing all entries on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

There were 431 entries presented with Gold awards, 267 entries with silver awards and 178 entries with bronze awards.

The complete list of winners can be found at:

https://healthcareadawards.com/winners-list/winners-list-42nd-annual/

Springboard received the Healthcare Advertising Awards for the following:

• Gold Award: Powers Health – Logo / Letterhead Design – Identity Development
• Gold Award: Powers Health – Employee Communication Program – System Rebrand
• Merit Award: Powers Health – Total Advertising Campaign – Powers Health Brand Launch

Arlington Heights, IL – Springboard Brand & Creative Strategy will change its name and positioning to Springboard Strategy | Brand effective March 20, 2025 – the first day of Spring.

The change reflects the scope of work the company has been providing over the last few years and what it considers to be its core strengths in the future. Mike Chapman, President of Springboard, adds, “While we still provide full ‘advertising and branding agency services,’ we have found that our work goes beyond traditional creative and media implementation; we’re helping companies solve unique and complex issues in their markets and organizations. While it’s a subtle change, it reflects the strategic platform that guides all of our work and recognizes the nuances of brand architecture, service alignment, and audience integration,” said Chapman.

Regarding the graphic design change to the identity, Chapman said, “While the Springboard brand is strong, it’s time for a makeover” to reflect the more serious tone of our business relationships and engagements. “We kept the great equity of our name and evolved the look to reflect more than our being a creative resource.”

The Evolutional Growth of our Logo . . . 

Refined & Modernized Logo

Added Rob Rosenberg, Springboard Founder and CEO, “In today’s world, brands must prove their worth to remain viable. C-Suites, Boards, community influencers, and current stakeholders have to be aligned with purpose, and brands have to line up with purpose as well.”

As Springboard enters its 24th year in business – the best practices from nearly 200 client engagements will continue to help it apply innovative business and brand development strategies to help organizations navigate change and grow. Strategy is the platform for everything Springboard does – setting brands on a trajectory of relevance based on goals, vision, and mission.

To learn more about how Springboard can help you achieve your business goals, contact Mike Chapman at mike@springboardbrand.com or call 847-398-4920.

Arlington Heights, IL – Mike Chapman has been named President of Springboard Strategy | Brand, effective January 1, 2025. Chapman, who has been with the healthcare branding and communications firm for 14 years. He takes over the leadership of the agency and will guide its growth and operations. Chapman, Springboard’s Senior Vice President of Account Services for the last five years, is a frequent speaker and contributor to healthcare conferences and publications. An industry thought leader, he was honored as a 2023 Agency Vanguard Award inductee – recognizing his ability to drive innovation and significantly improve patient communications.

Mr. Chapman is looking forward to his new role. “Springboard has a long and successful history of helping healthcare organizations share their story and uniquely position themselves in an increasingly competitive and confusing marketplace. I am very excited to take the company to a new level of innovation and continue to make a mark in our space.”

Rob Rosenberg, Founder and former President of the company, will continue in the role of CEO of the agency and act as an advisor on client direction and strategy as well as new business and product development.

According to Rosenberg, “We are at an exciting time in our history, and it is with great pleasure and confidence that I hand over the reins to Mike to run the agency and oversee its future growth.” Rosenberg added, “I look forward to contributing to our client’s success and having the opportunity to think about new ideas that will impact the healthcare marketing industry.”  Mr. Rosenberg has a storied career in hospital and healthcare branding and was inducted into the Hospital Marketing National Hall of Fame in 2019.

About Springboard Strategy | Brand . . . 

Springboard Strategy | Brand is a brand strategy and communications firm specializing in the healthcare industry. Clients include leading international and national medical societies, healthcare systems, community hospitals, and specialty medical practices. Based in the Chicago area, Springboard has a 23-year history of working with some of the nation’s best-known healthcare brands.

For more information, please contact Mike Chapman at mike@springboardbrand.com.

Springboard enjoys the opportunity to work with the many members of Community Healthcare System’s marketing and leadership teams. We helped to develop the new identity, internal, and extremal communications to rebrand their system and introduce Powers Health to Northern Indiana.

Springboard is happy to congratulate Mike Chapman for being inducted into the sixth class of The Agency Vanguard Award from Xpectives Health. As a 2023 The Agency Vanguard Award inductee, Mike is recognize for his exceptional agency leadership, innovation, and influence on healthcare communications.

This award honors exceptional team members within advertising agencies who are at the forefront of driving innovation and effecting significant improvements in patient communications. Mike’s dedication shows his creativity and brand strategy, and shapes the future of healthcare communication.

May 2023

Arlington Heights, IL – Springboard Strategy | Brand receives one gold, one silver and one merit in the 40th Annual Healthcare Advertising Awards competition. The categories for Gold Award was for COVID Response Materials, the Silver Award was for Professional Recruitment Program, and the Merit Award for the Equality & Diversity Promotion.

The 40th Annual Healthcare Advertising Awards with over 4,300 entries, makes the awards the largest and the most well recognized healthcare advertising awards competition. A national panel of judges are engage in reviewing all entries on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

There are 530 entries for Gold awards, silver awards to 352 entries and bronze awards to 238 entries.

The complete list of winners can be found at https://healthcareadawards.com/winners-list/winners-list-40th-annual/.

Springboard received the Healthcare Advertising Awards for the following:

• Gold Award: Illinois Health and Hospital Association – “You have the power to help our healthcare workers” – COVID Response Materials
• Silver Award: American Academy of Orthopedic Surgeons – “Fuel Your Passion” – Professional Recruitment Program
• Merit Award: American College of Asthma, Allergy & Immunology – “Racial Disparities in Atopic Dermatitis and Food Allergy” – Equality & Diversity Promotion

May 2022

Arlington Heights, IL – Springboard Strategy | Brand was recently honored with eleven Healthcare Advertising Awards.  The awards that were earned include seven (7) golds, two (2) bronzes and two (2) merits in the 21-22 Healthcare Advertising Awards competition. The Gold Awards were won in the categories for Employee Communication Program (2), Health Promotion Program, Website, Professional Recruitment Program, Radio Advertising Series and TV Advertising Series.  The bronze awards were for Logo/Letterhead Design and Annual Report. While the Merit Awards were received in the Website and Special Videos – over 2 minutes.

“We are always thrilled when our clients are recognized for their work and creativity,” added Rob Rosenberg, Springboard President.

About the Healthcare Advertising Awards . . .

The Healthcare Advertising Awards is one of the largest healthcare advertising awards competition. The awards from Healthcare Marketing Report, which covers the publication in all aspects of healthcare marketing, advertising and strategic business development.  With over 3500 entries, it makes the Healthcare Advertising Awards one of the largest advertising award competitions.

May 11, 2021

Arlington Heights, IL – Springboard Strategy | Brand was honored with two golds, one bronze and one merit in the 20-21 Healthcare Advertising Awards competition. The categories for Gold Awards were for Health Promotion Program (Tele-health) and COVID Marketing Campaign.  The bronze award was for Digital Video Ad – Less than 2 minutes. While the Merit Award was received in the COVID Response Materials.

“We are always thrilled when our clients are recognized for their work and creativity,” added Rob Rosenberg, Springboard President.

About the Healthcare Advertising Awards . . .

The Healthcare Advertising Awards is one of the largest healthcare advertising awards competition. The awards from Healthcare Marketing Report, which covers the publication in all aspects of healthcare marketing, advertising and strategic business development.  With over 3500 entries, it makes the Healthcare Advertising Awards one of the largest advertising award competitions.

February 2, 2021

Arlington Heights, IL – Effective January 1, 2021, Springboard Strategy | Brand names Mike Chapman as the Senior Vice President, Account Services.   Chapman, with Springboard for 10 years, was previously a Vice President, Account Director, and prior to that an Account Supervisor. In his new role, Chapman will oversee all client relationships and the strategic direction for these accounts.  “I’m very happy to help the agency move in this direction and broaden my responsibilities.  We have a very diverse group of clients in the healthcare space as well as other industries and finds that sharing the best practices and other industry insights provides stronger recommendations.  I’m happy to help bring this all together.”

Chapman is a leader in the branding and marketing industry and contributes articles as well as educational sessions to numerous publications and conferences.

Rob Rosenberg, Springboard Founder and President, adds “Mike is an extremely valuable member of our team and demonstrates the ability to lead both clients and our internal teams.  He shows dedication to growing business and is fiercely loyal to making sure our clients succeed through their initiatives with us.  I’m am please to recognize Mike in this new capacity.”  Rosenberg will remain active in the business as Springboard’s brand strategy leader.  “Having Mike on the lookout for our client’s growth and satisfaction will allow me to pay even more attention to the direction and ideas we are setting for them.”

About Springboard Strategy | Brand . . . 

Springboard Strategy | Brand is a national branding and communications firm in the Chicago area.  Since 2002, the firm has worked with over 100 organizations in industries such as healthcare, associations, dental, education, and CVB’s.  For more information, please visit www.springboardbrand.com.

February 2019