RML Specialty Hospital
The Challenge
The marketing challenge for RML is that most people will never have to make a decision to choose a Long-Term Acute Care Hospital (LTCH). And those who do need to choose an LTCH don’t know their options or have time for lengthy research – the first impression is the only impression.
Opportunity
Make it as easy and inviting as possible to find RML online, prevent the facts, and clearly provide the information needed to decide on this advanced level of care.