Carle Health
“100 Top Hospital” Awareness Campaign
The Challenge
Carle Foundation Hospital, Carle Clinic Association (called Carle Physician Group) and the Health Alliance Medical Plan merged under one, as-yet-unnamed umbrella organization. Nationally recognized and the dominant healthcare provider in east central Illinois. The Carle Health system turned to Springboard to identify the organization’s brand position, a relevant overarching name, and a brand architecture structure that would enhance the region’s awareness of Carle’s wide-ranging services while not confusing or overwhelming consumers.
Objective
- Merging Cultures, Clarifying Position and Streamlining Communications
- Create a simplified brand architecture structure that allowed only certain entities to link their name to the brand “Carle,” while using discreet and consistent graphic elements – rather than myriad logos, thus tying everything together
Print Ad
The print ad was developed to create awareness for the Carle Foundation Hospital being part of the 100 Top Hospitals.
Print Ad
The print ad was developed to create awareness for the Carle Foundation Hospital being part of the 100 Top Hospitals. This ad features a QR code for more information.
“100 Top” Hospital Landing Page
The landing page was designed to support the new “100 Top Hospital” marketing initiative.
Carle, 100 Top Hospital Radio Spot
