American Medical Association Learning Guides Primer 1 https://www.ama-assn.org/system/files/identifying-practice-market-advantage.pdf Primer 4 https://www.ama-assn.org/system/files/guide-basic-digital-strategies.pdf Primer 2 https://www.ama-assn.org/system/files/community-market-research.pdf Primer 5 https://www.ama-assn.org/system/files/guide-advanced-digital-strategies.pdf Primer 3 https://www.ama-assn.org/system/files/building-practice-trust-pr-community-outreach.pdf Primer 6 https://www.ama-assn.org/system/files/guide-physician-referral-strategies.pdf