American Academy of Allergy, Asthma & Immunology
Racial Disparities in Food Allergies
The American Academy of Allergy Asthma Immunology (ACAAI) required a marketing partner with the ability to conduct both consumer and medical research and develop content that provides value for ACAAI members, referring physicians, and the general public.
To meet this need, Springboard, ACAAI Members, and allied Subject Matter Experts (SME) in the field of atopic dermatitis and food allergy worked together to develop a white paper on Racial Disparities.
To enable Springboard to write this white paper, we conducted the following:
- An ACAAI member survey
- One-on-one interviews with SMEs
The finding we then tested during a Member/SME roundtable that not only resulted in the content for the white paper, it revealed ten positive changes that can be made in the medical landscape to help solve the racial disparities of these disease states.
Racial Disparities in Atopic Dermatitis & Food Allergy
White Paper