Academy of General Dentistry

 Program Specific Outreach

Academy of General Dentistry (AGD) is the oldest dental association in the U.S. Furthermore, it is the only one that is specifically supports and educates general dentists. AGD has developed an industry-leading Continuing Dental Education (CDE) certification program called PACE. PACE  is administered by approved continuing education providers nationwide. According to market conditions, AGD identifies a short-term opportunity to promote PACE as the approval program of choice to continuing dental education (CDE) providers. In addition, Springboard developed and implemented an integrated marketing campaign to drive CDE program providers to seek PACE approval. This campaign successfully targets providers to the PACE section of the AGD website, where conversions could be tracked and interested providers could take the next step in their approval process. Finally, this campaign has the following tactics:

• Direct mail
• Email marketing
• Website and landing page development
• Production of a testimonial based video
• Paid search ads
• Digital display ads re-marketing to those visiting the PACE landing page

Direct Mail “Toolkit”

A direct mail “toolkit” was developed to promote the PACE program to organizations that provide continuing dental education.