RestorixHealth is a “private-label” wound care management company that competes with a category leader who controls over 60% of the market. Based on competitive and industry need research, we positioned RestorixHealth as the better option because of its customized solutions and flexibility in partnerships. Our messaging goal was to promote differentiation and benefits to key target groups.
RestorixHealth’s business development team promoted the custom solutions they offer (as opposed to the market leader’s cookie-cutter approach) and their medical expertise. These communications have been used as direct mail pieces, attached to emails and promoted on various social media channels.
B2B Direct Marketing Campaign
This upcoming campaign promotes what the various hospital C-suite executives want more of (growth, competitive advantage, control) and less of (financial risk). The goal of this campaign is to get the business development team more opportunities, it will be executed through print and digital placement in trade publications and e-newsletters and through direct mail.
Spectrum Administrators, a full-service third-party administrator (TPA), underwent a significant change in its marketing position from a traditional TPA, to a population health management company. As a result of this shift, it sought out a new, more descriptive, name that would more effectively present the company in this capacity to key audiences. Springboard was asked to help the organization develop a name, identity and tagline based on key information, highly targeted key audiences, as well as the long-term vision of the leadership team.
Using research and information from key audiences and the leadership team, Springboard developed the name “Populytics” and a corresponding identity that reflects capabilities in both “full-service” health population and analytics.
Insight Medical Genetics
Insight Medical Genetics is a comprehensive genetic testing practice providing personalized counseling and guidance for patients and referring providers. With the expertise of a medical center and the personal touch of a private practice, Insight Medical Genetics provides up-to-date, leading edge testing for genetic conditions with a professionally recognized standard of care.
The CHEST Foundation sought to provide information, raise awareness and create change in lung health. Most people are already aware of the risks of smoking and the dangers of lung cancer. However, they are unlikely to know that new screenings are available to detect lung cancer and the benefits of early detection. The fear of “knowing” was a barrier that needed to be overcome.
It’s time to know…
- The facts
- The symptoms
- The risks
- The options
- The screenings
Because knowing is…
Funeral and Memorial Information Council (FAMIC)
The Funeral and Memorial Information Council (FAMIC) is an “association of associations” representing all aspects of the funeral industry, from funeral homes and cremation societies to monument builders and casket makers. FAMIC engaged Springboard to help create a logo/identity for the association that represented their mission to provide direct and open information regarding deathcare and memorialization from the leading associations of service providers and businesses.
National Consumer Engagement Campaign / Member Marketing
Springboard worked with FAMIC to create “Have the Talk of a Lifetime,” a consumer education outreach effort to urge families to talk with loved ones about life, the things that matter most and how they want to be remembered when they die.
The Have the Talk of a Lifetime campaign began as a grassroots campaign. That means that local funeral homes and suppliers throughout the country were provided with marketing tools to share educational materials with consumers in their community.
In order to help create positive momentum for the industry, the marketing tools were developed and distributed to the members via DVD and online. Member participation in the Have the Talk of a Lifetime campaign is helping people in their communities discover unique life stories of the people who matter most to them. These discussions can help families and friends make important decisions about how they wish to remember and honor the lives of their loved ones through meaningful memorialization and understand the important role that funeral professionals (members of FAMIC organizations) play in the memorialization process.