The Power of Testimonials in Healthcare Branding

The Power of Testimonials in Healthcare Branding

If you aren’t already using testimonials in healthcare marketing plans, I hope that this inspires you to do so. Testimonials are a powerful tool that can persuade potential customers to buy or use your services. In fact, testimonials could be one of the most powerful marketing tools you have! People feel more confident engaging in a relationship when they know there are other satisfied customers. Through testimonials, you can give potential patients a reason to believe and a trusted opinion from a third party. Testimonials are effective because they: Build trust. Your customers share the positive experiences they’ve had with your organization’s services. Provide feedback. Asking for testimonials is a great psychological spur to encourage companies to continually strive for their best performances—and allows quick corrections if they begin to drift off course. Aren’t “salesy.” Because they aren’t written in your corporate voice, they stand out as unbiased and authentic. Overcome skepticism. A good testimonial has the power to convince your toughest prospects that your products or services are worth pursuing. A few quick tips: Ask for testimonials at every opportunity and quote the best ones throughout your marketing materials: brochures, website, emails, etc. Customers value different things, so select a range of testimonials that will appeal to all of your customer segments. You can’t have too many glowing customer testimonials! Don’t use family members, friends, or paid actors to do testimonials. Testimonials in healthcare should come from people you’ve selected who genuinely admire your healthcare system. Get written permission from your customers before using their testimonials. Keep your testimonials up-to-date. The information will begin to seem irrelevant if it was posted more than a year ago. Remember that natural conversations are most compelling—not overly-scripted, canned testimonials. Potential obstacles that you may face: Negative feedback can be even more influential than positive. For example, a patient may not have the desired outcome that you anticipated. It’s expected that a testimonial given by a doctor is credible and giving sound advice. If the doctor’s reputation is deceptive or tainted, then this could negatively impact your business. Marketing budgets can blow up quickly! Keep a close eye on your production costs. Things that you can do: Your homework! Fact-check and research the people that you have selected to do testimonials before production begins. Have a “Plan of Action.” This allows you to respond quickly if you encounter a problem and have to pull a testimonial from your marketing materials. Pick your media placement carefully so that you have the option to pull spots quickly, if needed. Contact Springboard if you have any questions on testimonials in healthcare...
Do I Need SEO? | Healthcare Digital Marketing

Do I Need SEO? | Healthcare Digital Marketing

In this evolving, technology-driven world we live in, phone books and directories are a thing of the past.  When it comes to finding the best restaurant, electronic store, bowling alley or even hospital, you must exist online. However, having just a website alone won’t do much good if no one can find you on the web.  In today’s competitive market, you need to have an effective website that is paired with search engine optimization, or SEO, to help visitors find your site. In short, SEO helps search engines, like Google, figure out what your website is about and how it may be useful for visitors. The best practices of SEO will ultimately improve user experience and ensure visibility on search engines. In addition, search engine optimization is essential because: A vast majority of users are more likely to click on websites that are listed on the first page of search engine results. Your website is more likely to get visited if  you are ranked high on the first page for multiple keywords, .  This also creates more exposure to your business and brand. Search engines typically list websites that are secure and safe first. This provides a sense of business credibility. SEO helps make your website easier to navigate for users. It consists of rearranging your site’s architecture to make pages within the website easier to find. This is also helpful for search engines to crawl your website to find relevant information about what you offer. Type in a keyword or phrase that best represents your business on any major search engine; whether it’s “Great Italian Restaurant in Chicago,” “Affordable Hotel in Los Angeles,” or “Best Hospital Near Me.”  Do you see your company’s website on the first page? If not, you don’t need to think twice about why SEO may be beneficial for you.  The faster you start SEO, the faster you will be ranked at the top of search engines, and the faster you will attract new customers to your business. If you have any questions, contact Springboard...
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