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Healthcare Market Research – Use Your Audience

Healthcare Market Research – Use Your Audience

by admin | Jun 27, 2018 | Advertising & Integrated Marketing, Social Media

You know the importance of having a social media presence. Staying relevant and continuing to show how your organization interacts in its community plays a large role in this digital era. Social media marketing for healthcare and hospital brands is at an all-time...
Healthcare Brand Thinking Outside the (Blue) Box

Healthcare Brand Thinking Outside the (Blue) Box

by Rob Rosenberg | Jun 27, 2018 | Advertising & Integrated Marketing, Branding & Identity, Social Media, Springboard News

At last, the blue box has never been hotter. Sales and stock prices are at record highs and Tiffany appears to be soaring; even with some of the highest price points in the retail jewelry sector. The reason for this performance is that Tiffany is brand thinking...
Creating a Heartbeat Brand Requires Knowing Your Audience in New, Relevant Ways

Creating a Heartbeat Brand Requires Knowing Your Audience in New, Relevant Ways

by Rob Rosenberg | May 23, 2018 | Branding & Identity, Springboard News

Most research studies provide excellent insights into your brand.  For example, knowledge, attitudes, and perceptions people have of your brand, their intent to use, and likelihood to recommend.  In addition, there’s data collected on who replied to the survey;...

Putting Strategy in Your Content Marketing

by Mike Chapman | May 22, 2018 | Branding & Identity, Social Media, Springboard News

How savvy healthcare marketers are using content marketing to effectively tell their brand’s stories to engage, attract and retain customers. We all understand that the benefits of content marketing help build awareness, authority and trust for your brand in a way...

Healthcare Website – 5 New Success Factors

by admin | Apr 18, 2018 | Branding & Identity, Springboard News, Website Development

Your healthcare website is the hub of your digital marketing strategy.  It is the place where patients, members and influencers want to learn more about your organization.  While many medical product and service companies have an online presence, they don’t think of...

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