by Mike Chapman | May 14, 2025 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing, Medical Association Branding
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff. Here are some lessons your organization may...
by Rob Rosenberg | Apr 29, 2025 | Springboard News, Strategy
The world’s climate is temperamental, to say the least. Uncertainty reigns in most countries as new orders, tariffs, and other initiatives are taking place. Regardless of industry and location, your organization is impacted by this turbulence. Now, more than...
by Mike Chapman | Apr 8, 2025 | Branding & Identity, Springboard News, Strategy
For some reason, investing has been top-of-mind for me this past week … In the context of healthcare, however, the question is – Where should we invest to make the most significant impact? There’s no shortage of priorities: expanding services/service lines, recruiting...
by Rob Rosenberg | Apr 4, 2025 | Branding & Identity, Springboard News
You have a new name, an exciting new brand platform, and a breakthrough idea for an ad campaign. You’re ready to support your healthcare brand launch! Then budgeting reality hits and now you feel like a NASA astronaut stuck on the launch pad, grounded by a...
by Rob Rosenberg | Mar 24, 2025 | Branding & Identity, Springboard News
By a mere three letters, there’s a world of difference between the words “brand” and “branding” in healthcare. Too often, they are work interchangeably and interpret in many different ways. Common terms associated with both words include...
