by Mike Chapman | Jan 14, 2025 | Springboard News
As we all resolve to gain the internal status and respect required to make marketing departments more relevant in 2025, it’s critical to be seen as an informed strategic driver rather than a support function. Here are actionable steps to achieve this: 1. Align...
by Mike Chapman | Dec 11, 2024 | Branding & Identity, Springboard News
How Health System Marketing Drives Recruitment Success The New Year brings fresh starts, new goals, and, for many, a renewed focus on career aspirations. We’ve yet to work with a healthcare organization flush with providers and employees, making January prime time for...
by Mike Chapman | Nov 20, 2024 | Branding & Identity, Springboard News
The Benefits of Engaging and Utilizing Brand Ambassadors I love a great ah-ha moment, especially one that hits me like a 2×4 to the head. This recent ah-ha came courtesy of Marie Forszt, VP of Marketing and Corporate Communications at the newly rebranded Powers...
by Rob Rosenberg | Oct 2, 2024 | Branding & Identity, Springboard News
As your healthcare branding strategy takes hold, it no doubt reflects a wealth of research on key audiences including your consumer base, internal stakeholders and key community members. There are most likely robust persona developments, customer mapping and online...
by Rob Rosenberg | Jul 31, 2024 | Branding & Identity, Springboard News
On the surface, it’s a beautiful sight to be seen. Slick, glistening, calm and strong. People see and marvel at it, employees are proud of its size and strength, competitors take notice of its presence. Below the surface, 90% of its infrastructure and mass lie in a...
