What will your brand look like going forward?
What a year it’s been! The devastation associated with the pandemic has touched all of us and I hope this finds you in a healthier and more positive space. Thankfully, vaccinations are rapidly dispersing, and the world appears to be on its way back (save for the good...
The Brand Cycle During This Health Crisis
There haven’t been too many positives during the current COVID health crisis. The one I’ve enjoyed following is the way in which brands have responded. Creative messaging, flexible production, and operational adjustments are just some of the way’s they have...
How to Fight Brand Fatigue . . .
. . . As We Head Into Wave 2 Some headlines need little explanation. Unfortunately, this one, how to fight brand fatigue, requires no mention of “pandemic,” or “COVID,” or the new surge that was predicted and is presently occurring across the U.S. Nor, does it need...