by Mike Chapman | Mar 4, 2025 | Springboard News, Strategy
Federal government policy changes can create significant challenges for healthcare organizations, forcing leaders to make critical decisions that impact funding, operations, patient care, and long-term strategy. Whether it’s sudden Medicare and Medicaid cuts,...
by Rob Rosenberg | Feb 27, 2025 | Branding & Identity, Springboard News
Twenty years ago, when some companies were “printing money,” corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits, write-off more expenses, and – in fairness to those who did – do...
by Rob Rosenberg | Jun 14, 2021 | Branding & Identity, Springboard News
Why a name change isn’t “just a name change.” As states “re-open” and masks come down as vaccines rise, the world seems to be active again! Hence, same for organizations that are once again picking up on branding discussions regarding mergers, acquisitions, and/or a...
by Rob Rosenberg | Mar 23, 2021 | Advertising & Integrated Marketing, Branding & Identity, Springboard News
What a year it’s been! The devastation associated with the pandemic has touched all of us and I hope this finds you in a healthier and more positive space. Thankfully, vaccinations are rapidly dispersing, and the world appears to be on its way back (save for the good...
by Rob Rosenberg | Dec 17, 2020 | Branding & Identity, Springboard News
There haven’t been too many positives during the current COVID health crisis. The one I’ve enjoyed following is the way in which brands have responded. Creative messaging, flexible production, and operational adjustments are just some of the way’s they have...
