by admin | Oct 19, 2017 | Branding & Identity, Springboard News
Winning a healthcare digital strategy takes the right combination of ‘earned,’ ‘owned’ and ‘paid’ media. Understanding what those are, and how to leverage them to create a successful plan can be confusing. A great way to tackle this...
by admin | Sep 6, 2017 | Branding & Identity, Springboard News
If you aren’t already using healthcare branding testimonials in marketing plans, I hope that this inspires you to do so. Testimonials are a powerful tool that can persuade potential customers to buy or use your services. In fact, testimonials could be one of the most...
by admin | Jul 26, 2017 | Branding & Identity, Springboard News
In this evolving, technology-driven world we live in, phone books and directories are a thing of the past. When it comes to finding the best restaurant, electronic store, bowling alley or even hospital, you must exist online. However, having just a website alone...
by Rob Rosenberg | Jul 12, 2017 | Springboard News
Lessons of Healthcare Advertising . . . I just had a birthday! My company did, that is. Springboard Brand & Creative Strategy, a healthcare advertising company, recently turned 15 and since only one third of new businesses last past their first decade, I feel...
by Rob Rosenberg | May 2, 2017 | Branding & Identity
This week’s Modern Healthcare magazine, long a leading industry publication for healthcare and hospital executives, recapped the number of “mega-mergers” taking place during the first quarter of 2017. The article cites four such mergers between eight $1 billion...
