“Conquesting” New Patients in Healthcare
You probably already have ads out there targeting specific populations based on demographics to promote awareness of your hospital and attract new patients. Now, let’s take it to the next level and apply that marketing strategy with location. What if you could...
Chief Marketing to Chief Growth Officer Transition
.Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations...
Consumer Trends Impacting Healthcare Marketing
By now, we have all seen the articles, blog posts, and other content on consumer trends impacting healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform. And consumer expectations...