by Mike Chapman | Apr 8, 2025 | Branding & Identity, Springboard News, Strategy
For some reason, investing has been top-of-mind for me this past week… In the context of healthcare, however, the question is – Where should we invest to make the most significant impact? There’s no shortage of priorities: expanding services/service lines, recruiting...
by Rob Rosenberg | Apr 4, 2025 | Branding & Identity, Springboard News
You have a new name, an exciting new brand platform, and a breakthrough idea for an ad campaign. You’re ready to support your healthcare brand launch! Then budgeting reality hits and now you feel like a NASA astronaut stuck on the launch pad, grounded by a...
by Rob Rosenberg | Mar 24, 2025 | Branding & Identity, Springboard News
By a mere three letters, there’s a world of difference between the words “brand” and “branding” in healthcare. Too often, they are work interchangeably and interpret in many different ways. Common terms associated with both words include...
by Rob Rosenberg | Mar 7, 2025 | Branding & Identity, Springboard News
George Carlin will always be remembered as an original with many great comedic acts, but his “seven deadly words” bit (what you can’t say on network television, back then…) is a classic. Under this theme, branding expert Paul Szablowski (former...
by Mike Chapman | Mar 4, 2025 | Springboard News, Strategy
Federal government policy changes can create significant challenges for healthcare organizations, forcing leaders to make critical decisions that impact funding, operations, patient care, and long-term strategy. Whether it’s sudden Medicare and Medicaid cuts,...
