by Rob Rosenberg | Aug 20, 2020 | Branding & Identity, Springboard News
We are almost six months into this pandemic, and many marketers are reading, writing, and answering loads of questions about the return to brand “normalcy”. Personally, I haven’t heard the same response given to that question in the many webinars, zoom...
by Rob Rosenberg | Aug 3, 2020 | Branding & Identity, Healthcare Marketing, Springboard News
Brand relevant continues . . . to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting...
by Rob Rosenberg | Apr 1, 2020 | Springboard News
8 important shifts that can keep your brands relevant and meaningful in uncertain times. As people find themselves risking their own health to help others or sheltering-in-place to stop the spread of the COVID-19 virus, brands can provide reassurance in unique and...
by Rob Rosenberg | Mar 19, 2020 | Springboard News
While social distancing is the new normal, there are some important lessons marketers, and their agencies, can learn from other crises in the not so distant past. Different times require different actions. 1. Making course corrections on your media spend &...
