Keeping Brand Relevant & Meaningful in Uncertain Times
Brand relevant continues . . . to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting...
So, What CAN Brands Do Now?
8 important shifts that can keep your brands relevant and meaningful in uncertain times. As people find themselves risking their own health to help others or sheltering-in-place to stop the spread of the COVID-19 virus, brands can provide reassurance in unique and...