by admin | Jun 27, 2018 | Integrated Marketing, Social Media
You know the importance of having a social media presence. Staying relevant and continuing to show how your organization interacts in its community plays a large role in this digital era. Social media marketing for healthcare and hospital brands is at an all-time...
by Rob Rosenberg | Jun 27, 2018 | Branding & Identity, Integrated Marketing, Social Media, Springboard News
At last, the blue box has never been hotter. Sales and stock prices are at record highs and Tiffany appears to be soaring; even with some of the highest price points in the retail jewelry sector. The reason for this performance is that Tiffany is brand thinking...
by Rob Rosenberg | May 23, 2018 | Branding & Identity, Springboard News
Most research studies provide excellent insights into your brand. For example, knowledge, attitudes, and perceptions people have of your brand, their intent to use, and likelihood to recommend. In addition, there’s data collected on who replied to the survey;...
by Mike Chapman | May 22, 2018 | Branding & Identity, Social Media, Springboard News
How savvy healthcare marketers are using content marketing to effectively tell their brand’s stories to engage, attract and retain customers. We all understand that the benefits of content marketing help build awareness, authority and trust for your brand in a way...