Brand relevant continues to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting their...
8 important shifts that can keep your brand relevant and meaningful in uncertain times. As people find themselves risking their own health to help others or sheltering-in-place to stop the spread of the COVID-19 virus, brands can provide reassurance in unique and...
While social distancing is the new normal, there are some important lessons marketers, and their agencies, can learn from other crises in the not so distant past. Different times require different actions. 1. You have to make course corrections on your media spend and...
Medical societies and associations exist to add value to their members through education, networking and providing other resources to support personal and professional growth. Hence, this is why professionals join and pay their annual membership fees. Nevertheless, as...
