The Power of a Positioning & Messaging Grid
In today’s competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how...Health Systems Have Every Reason To Brand
Five Important Reasons Why Health Systems are Important to the Community At a recent conference, I heard much chatter about whether it really matters if a health system becomes a brand. And, if it does, what are some new messages and promises it can state that...
Marketing to Members is Job One for Medical Associations
Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue...