Mission
Our Mission is to help people make smarter, better decisions about their healthcare, wellness, and wellbeing.
About
Like every brand, we too, have a story. Springboard Brand & Creative Strategy began in 2002 as a brand consultancy. We were really good at helping clients identify their unique strategy and how it could be implemented across the organization.
But our clients thought we were good at something else, too, and asked us to help them implement the strategy with creative development and execution.
Today, Springboard is a full-service branding and communications agency, providing clients with both strategy and implementation in all media, new and traditional.
Springboard Brand & Creative Strategy
Meet the Springboard Team
Just as every brand we work on has multiple layers, everyone who works here has different parts to their story. Nevertheless, all the parts fit seamlessly together at Springboard. Meet and learn about the Springboard team.
Rob Rosenberg
President
Read Rob's Bio Here
Developmental
Northwestern University Medill School of Journalism, Institute for Advanced Advertising Studies
University of Kentucky BA Communications
Inspirational
“My knack is helping organizations translate their vision into a brand statement that is then translated to a creative direction. I guess I’m a translator.”
Operational
Rob is the inspirational leader of Springboard. He founded the agency in 2002 as a way to express his unique approach to healthcare marketing. In doing so, he created an entirely new kind of branding firm. It worked. He still has his first client and has gone on to add many more. He is our indefatigable CEO – Chief Enlightenment Officer.
Promotional
Rob is a frequent speaker at many branding and marketing conferences. He also has contributed to numerous publications, including books, magazines, and trade journals. You might also come upon one of his poems from time to time.
Cultural
Rob’s favorite phrase is “What if?” followed closely by “Why not?” Speaking of culture, Rob loves to travel the world and also enjoys the many bike trails and hiking paths in Chicago. Find out more for yourself. Call him at 847.398.4920 or email him at rob@springboardbrand.com.
Mike Chapman
Senior Vice President, Account Director
Read Mike's Bio Here
Developmental
Indiana University BS Marketing/Advertising
Inspirational
“I’m passionate about delivering the branding solution that goes beyond the marketing department. The solution that is appreciated within the C-suite and has an impact on the goals of the client’s organization.”
Operational
Mike is a guy who can keep twenty plates spinning at once; have a chainsaw thrown in for him to juggle and remain smiling throughout. Multiple campaigns. Multiple deadlines. Multiple problems. Multiple chances for him to succeed. He is the human fire extinguisher. In case of emergency, break glass. Find Mike.
Promotional
Mike is a frequent speaker and blogger on the national healthcare marketing circuit.
Cultural
Mike is grace under pressure. If Grace were a guy with a wife and two kids. He arrived at Springboard when a former client (see he’s still friends with his former clients) suggested he and Rob Rosenberg would make a great team and hasn’t left since. Rob still concurs. When he’s not with Rob, Mike enjoys spending time with his family, usually on a playground, in a hockey rink or napping on the couch while they’re somewhere nearby. He thinks. He’s not sure because he’s asleep. Dreaming up the next big solution for one of his clients.
Martha McShea-Davis
Marketing Assistant
Read Martha's Bio Here
Developmental
Eastern Illinois University BS Marketing and Fashion Merchandising
Inspirational
“I am best at assisting within the office. When anyone needs extra help, I am willing to offer my assistance wherever needed.”
Operational
Martha offers a wide array of service throughout the office on a daily basis. Whether it is assisting the office with daily administrative support activities to coordinating schedules and events to assisting with projects from the account team. She is always there to help.
Promotional
Martha comes to Springboard with years of marketing experience. Visitors and Springboard team members alike look forward to her daily inspirational thoughts featured in our lobby.
Cultural
Martha worked in advertising for a decade before staying at home to raise her family. Needless to say, after a stint as a stay-at-home mom, she is capable of handling any situation that arises in the office. An avid runner, she can be seen bustling around Springboard when she’s not in a 5k.
Randy Rhinesmith
Senior Art Director