Rob Rosenberg, President and Brand Strategy Director of Springboard Brand & Creative Strategy, will be speaking at the 2014 KSHPRM Fall Conference on Thursday, November 13th at the Keeneland Race Track in Lexington, KY. Rob will be presenting “The New Rules of Brand Engagement”.
Today’s healthcare marketer has to be more “on their game” than ever. Healthcare consumers are savvier, have high expectations and don’t want the “same old, same old” from hospital advertising. This session will explore the new rules of engagement for hospital branding based on findings from a national consumer study as well as explorations of key consumer trends and forces.
- Attend this session and learn how to put a “heartbeat” into your hospital branding efforts with elevated internal and external communications programs.
- Digital marketing, social media, and customer engagement will be discussed along with traditional media applications.
- Identify what makes your brand story unique!
If you are attending the 2014 KSHPRM Fall Conference, don’t miss his presentation on Thursday, November 13th from 9:45am – 10:45 am. Hope to see you there!