Holy Cross Germantown Hospital

Holy Cross Germantown Hospital

  Holy Cross Germantown Hospital “My Surgery” Campaign The Challenge Holy Cross Health is a not-for-profit health system based in Montgomery County, Maryland. Providing inpatient, outpatient, and innovative community-based services, Holy Cross Health strives to be the most trusted health care provider in the area. Opening their doors in 2014, Holy Cross Germantown Hospital is the first new hospital in Montgomery County in 35 years. In the second year of our campaign, we are transitioning from brand building and awareness for this new hospital, to building preference for key service lines, starting with surgical services. Opportunity Springboard Brand & Creative Strategy partnered with Holy Cross Health to develop a campaign for surgical services at Holy Cross Germantown Hospital that also complemented the existing campaign message of “Your Very Own.” The result: My Surgery – a multi-media campaign communicating to patients that they have a choice when deciding where to have surgery, and empowering them to request that their surgery be performed at Holy Cross Germantown Hospital. Direct Mail Piece Videos Radio Holy Cross Germantown Hospital Overarching Radio https://www.springboardbrand.com/wp-content/uploads/2015/03/HolyCrossGermantown_SurgicalServices_R30.mp3 Owensboro Health Urgent Care Association Holy Cross Health Amputation Prevention Centers of America Insight Medical Genetics Reston Hospital Center Funeral and Memorial Information Council Lehigh Valley Health Network Beebe Healthcare North Mississippi Medical Center Populytics Adventist Health Partners West Georgia Health Jefferson Illinois Hospital Association Adventist Midwest Health American Society for Dermatologic Surgery Carle Holy Cross Hospital Holy Cross Germantown...
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