Insight Medical Genetics
Your future. Our insight.
Insight Medical Genetics is a comprehensive genetic testing practice providing personalized genetic counseling and guidance for patients and referring providers. Furthermore, with the expertise of a medical center and the personal touch of a private practice, IMG provides up-to-date, leading edge testing for genetic conditions with a professionally recognized standard of care.
Insight Medical Genetics was at a crossroads from a mission, value proposition and tagline standpoint. Hence, the genetic medicine field is commonly misperceived as “another lab testing service.” But, in spite, is far from the services and expertise provided by IMG. The opportunity that presented itself was establishing a unique position for IMG while repositioning its competition as “lab providers.” IMGs’ unique approach to pre and post-testing counseling was the unique difference that needed to come through in branding strategies.