Insight Medical Genetics
Your future. Our insight.
Overview
Insight Medical Genetics is a comprehensive genetic testing practice providing personalized genetic counseling and guidance for patients and referring providers. Furthermore, with the expertise of a medical center and the personal touch of a private practice, IMG provides up-to-date, leading edge testing for genetic conditions with a professionally recognized standard of care.
Situation
Insight Medical Genetics was at a crossroads from a mission, value proposition and tagline standpoint. Hence, the genetic medicine field is commonly misperceived as “another lab testing service.” But, in spite, is far from the services and expertise provided by IMG. The opportunity that presented itself was establishing a unique position for IMG while repositioning its competition as “lab providers.” IMGs’ unique approach to pre and post-testing counseling was the unique difference that needed to come through in branding strategies.
New Logo
Brand Position: For those who want to be better prepared for their future, Insight Medical Genetics is the leader in genetic medicine that enables a greater understanding and more meaningful decisions about life and health.
Print Ad
The goal of this ad is to increase consumer awareness of the role of genetics and the importance of genetic counseling, and that Insight Medical Genetics is a premier provider of those services.
Sales Collateral
Springboard redesigned IMGs’ current patient education brochures to align with the new brand. Each office is now using the same materials versus past applications which utilized different materials and distinct signage and architecture.
