Holy Cross Hospital
“Think Again – Think Holy Cross Hospital for Neuroscience Care”
Service Line Campaign
The Challenge
Despite Holy Cross Hospital’s mix of long standing neuroscience offerings and establishment of new, comprehensive neuroscience programs, awareness, preference and usage for this service was lower than desired. Increasing preference would also help to neutralize outmigration to large academic medical institutions.
Objective
- Increase awareness and preference for neuroscience services among referral sources and consumers
- Build a reputation for neuroscience services by “waking up” the market to the incredible scope and expertise available at Holy Cross Hospital
Continuing Medical Education Brochure
Mailed to primary care physicians and neurologists – elevating the perception of expertise through education
Medical Director Announcement Postcards
These were targeted to referring physicians and used to announce the neuroscience medical directors – elevating the perception of leadership in their field
Programmatic Direct Mailers
Each mailer provides an overview of one of the six main neuroscience programs, their capabilities, medical specialists, procedures performed, technologies utilized and referral instructions
Neuroscience Landing Page
Rewrote website pages to optimize search functionality. Keywords were also incorporated to help Holy Cross Hospital rank organically in search results.
Banner Ad
One of several banner ads developed for the digital campaign. These ads were used to build a reputation and show the depth for HCH Neuroscience Services Lines.
Service Line Campaign – Static Banner Ad
One of several banner ads that was developed to be used in the digital campaign. These ads were used to build a reputation and show the depth for the HCH Neuroscience service lines.