Holy Cross Hospital
“Think Again – Think Holy Cross Hospital for Neuroscience Care”
Hospital Service Line Campaign
The Challenge
Despite Holy Cross Hospital’s mix of long standing neuroscience offerings and establishment of new, comprehensive neuroscience programs, awareness, preference and usage for this service was lower than desired. Increasing preference would also help to neutralize outmigration to large academic medical institutions.
Objective
- Increase awareness and preference for neuroscience services among referral sources and consumers
- Build a reputation for neuroscience services by “waking up” the market to the incredible scope and expertise available at Holy Cross Hospital
Neuroscience Service Line Campaign – Static Banner Ad
One of several banner ads developed for the digital campaign. These ads were used to build a reputation and show the depth for HCH Neuroscience Services Lines.
Neuroscience Service Line Campaign – Static Banner Ad
One of several banner ads that was developed to be used in the digital campaign. These ads were used to build a reputation and show the depth for the HCH Neuroscience service lines.
Neurosciences Service Line, Radio Spot
Parkinsons Expertise, Radio Spot
