Holy Cross Hospital

 

Holy Cross Hospital

 

“Think Again – Think Holy Cross Hospital for Neuroscience Care”

Service Line Campaign

The Challenge

Despite Holy Cross Hospital’s mix of long standing neuroscience offerings and establishment of new, comprehensive neuroscience programs, awareness, preference and usage for this service it was lower than desired. Increasing preference would also help to neutralize outmigration to large academic medical institutions.

Objective

  • Increase awareness and preference for neuroscience services among referral sources and consumers
  • Build a reputation for neuroscience services by “waking up” the market to the incredible scope and expertise available at Holy Cross Hospital

Holy Cross Hospital

Continuing Medical Education Brochure

For primary care physicians and neurologists – elevating the perception of expertise through education.

Holy Cross Hospital

Medical Director Announcement Postcards

Targeting to referring physicians and using to announce the neuroscience medical directors, by elevating the perception of leadership in their field.

Holy Cross Hospital

Programmatic Direct Mailers

Each mailer provides an overview of one of the six main neuroscience programs, their capabilities, medical specialists, procedures, technologies and referral instructions

Holy Cross Hospital

Neuroscience Landing Page

Rewrote website pages to optimize search functionality. Keywords assist in helping Holy Cross Hospital rank organically in search results.

Holy Cross Hospital

Banner Ad

One of several banner ads for the digital campaign. These ads built a reputation and show the depth for HCH Neuroscience Services Lines.

Holy Cross Hospital

 Service Line Campaign – Static Banner Ad

One of several banner ads that was used in the digital campaign. These ads were used to build a reputation and show the depth for the HCH Neuroscience service lines.