American Medical Society for Sports Medicine

Physicians for Active People and Athletes


The American Medical Society for Sports Medicine, is a medical society made up entirely of physicians who are board-certified in primary care and non-surgical sports medicine. They came to Springboard seeking a partner to help them achieve their branding goals. Focused on “branding” their members, AMSSM’s goal was to enhance their member’s preference in the healthcare landscape. The first phase of our engagement focused on defining the unique equity and positioning their members, this led to the following set of deliverables:

  • A standardized naming convention/reference for the AMSSM members
  • An updated identity, brand architecture and graphic standards
  • Messaging platforms to key audiences
  • A new creative design template, theme and tagline

The next phase focused on creating and implementing the marketing communications needed to effectively tell the unique Sports Medicine Physician story to:

  • Inspire members
  • Create stronger partnerships
  • Engage consumers
  • Target communications

Identity Update and Extension




Extensions and Seals

New Design Template and Theme

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