American Medical Society Sports Medicine

 

American Medical Society for Sports Medicine

Physicians for Active People and Athletes

Overview

The American Medical Society for Sports Medicine, is a medical society made up entirely of physicians who are board-certified in primary care and non-surgical sports medicine. They came to Springboard seeking a partner to help them achieve their branding goals. Focused on “branding” their members, AMSSM’s goal was to enhance their member’s preference in the healthcare landscape. The first phase of our engagement focused on defining the unique equity and positioning their members, this led to the following set of deliverables:

  • A standardized naming convention/reference for the AMSSM members
  • An updated identity, brand architecture and graphic standards
  • Messaging platforms to key audiences
  • A new creative design template, theme and tagline

The next phase focused on creating and implementing the marketing communications needed to effectively tell the unique Sports Medicine Physician story to:

  • Inspire members
  • Create stronger partnerships
  • Engage consumers
  • Target communications

Identity Update and Extension

From:

 

To:

Extensions and Seals

New Design Template and Theme

American Medical Society for Sports Medicine

 

Print Ad

 

American Medical Society for Sports Medicine

 

Direct Mail

 

American Medical Society for Sports Medicine

 

Social Media & Digital Ads

American Medical Society for Sports Medicine

 

Print Ad

American Medical Society for Sports Medicine

 

Pull-up Banners

American Medical Society for Sports Medicine

 

Trade Show Pop-up Display Banner

 

American Medical Society for Sports Medicine

 

Referral Source Landing Page

 

 

American Medical Society Sports Medicine

 

Online Member Toolkit