Lessons from the Shark Tank
Smart marketers will treat C-suite presentations as if they were walking into the “Shark Tank” to sell not only their marketing plan, but the strategic vision and value they bring to the organization.
If you’re like millions of Americans, you’ve seen the award-winning television show “Shark Tank,” in which entrepreneurs have 10 minutes to sell investors on their business idea. Now transfer that image to the last time you walked into the C-suite to sell your annual strategic marketing plan and budget. “It can be a similar experience,” said marketing consultant Rob Rosenberg, president of Springboard Brand & Creative Strategy, Ltd., in Chicago. “You have a limited time to give your presentation to a skeptical audience who has typically been sitting in a conference room for hours listening to numerous other pitches involving new investments or the request for more resources.”