By the year 2025, millennials will constitute more than 75% of the global workforce. New doctors, too, are joining the healthcare world from this generation – one that has different perspectives and expectations about the workplace. Whether you are recruiting millennial physicians for a new job or to join a medical association, it’s a good idea to know about this generation of physicians:
Millennial physicians live on social media.
Millennials were raised on computers and live on social media; so it’s no surprise that you can reach this generation on various social media platforms. It’s important your organization has an online presence; think beyond Facebook and LinkedIn to other platforms, such as Instagram, Twitter and SnapChat.
They are tech savvy with tools and software.
Growing up in the digital era, these doctors are more comfortable using EHRs and other online resources. They grew up with “Alexa” and “Siri,” and are always “Googling” information. Also, millennial physicians source online medical journals and publications more frequently than their older peers.
Millennials want to have a voice and make a difference.
While millennial physicians are interested in leadership positions and advancing their careers, they also want to do good. They believe in improving the health among patients and the community – to help change the world! These doctors are mission-driven and want to make an impact on the lives of others.
Embracing a work-life balance is crucial.
In addition to millennial physicians wanting opportunities to advance their careers, they also want a life. These physicians value their time with friends and family. Flexible scheduling can also aid in a balanced work-life environment to help reduce burnout and increase career satisfaction.
There is an increase in diverse and female millennial physicians.
The future of medicine is looking increasingly diverse and female. Women account for more than 61% of doctors under the age of 35 and 44% of U.S. medical school graduates in 2018 were of a racial minority background.
Be sure to understand what millennial physicians’ value in their careers and the appropriate channels to reach them for job opportunities or to join a medical association. For additional questions or help on marketing to millennial physicians, contact Springboard Brand & Creative Strategy.