Springboard appreciates the opportunity to demonstrate how we’ve helped our healthcare clients communicate with physicians, other practice staff and decision-makers within health systems. Below you will find very brief B2B case studies that showcase work we’ve done for healthcare corporations, networks and associations.
Please feel free to navigate around the rest of our website to learn more about how Springboard can help you.
Holy Cross Hospital
Holy Cross Hospital, in Silver Spring, Maryland, expanded its neuroscience capabilities and expertise, adding well respected neurosurgeons, neurologists, interventional neuroradiologists and neurosurgical physician assistants to their team. However, research revealed that there was low preference for Holy Cross Hospital’s neuroscience services due to nearby competition – including some of the “best” neuroscience programs at nearby Johns Hopkins and Georgetown University Medical Center.
Based on insights gained and the business goals of the organization, the objectives of this campaign are as follows:
- “Wake up” the market to the incredible scope and expertise available at Holy Cross Hospital
- Increase awareness and preference for neurosciences among referral sources – primary care physicians and neurologists
- Drive physician referral and utilization to meet volume
Radio advertising placed on programming that was identified to reach the physician audience
RestorixHealth is a “private-label” wound care management company that competes with a category leader who controls over 60% of the market. Based on competitive and industry need research, we positioned RestorixHealth as the better option because of its customized solutions and flexibility in partnerships. Our messaging goal was to promote differentiation and benefits to key target groups.
RestorixHealth’s business development team promoted the custom solutions they offer (as opposed to the market leader’s cookie-cutter approach) and their medical expertise. These communications have been used as direct mail pieces, attached to emails and promoted on various social media channels.
B2B Direct Marketing Campaign
This upcoming campaign promotes what the various hospital C-suite executives want more of (growth, competitive advantage, control) and less of (financial risk). The goal of this campaign is to get the business development team more opportunities, it will be executed through print and digital placement in trade publications and e-newsletters and through direct mail.
Illinois Health and Hospital Association
The Illinois Health and Hospital Association (IHA) is dedicated to advocating for Illinois’ more than 200 hospitals and nearly 50 health systems as they serve their patients and communities throughout the state.
IHA partnered with Springboard to develop materials targeting hospital and health system C-suite executives to raise awareness and generate excitement around their annual Leadership Summit, and to drive traffic to their website and increase registrations among their key audiences.
Insight Medical Genetics
Insight Medical Genetics is a comprehensive genetic testing practice providing personalized counseling and guidance for patients and referring providers. With the expertise of a medical center and the personal touch of a private practice, Insight Medical Genetics provides up-to-date, leading edge testing for genetic conditions with a professionally recognized standard of care.
The following tools were designed to support the business development team’s efforts to raise awareness for their services and secure the appointment with a potential referral partner. These communications targeted primary care physicians and the practice staff.
Academy of General Dentistry
The Academy of General Dentistry (AGD) is a professional association of more than 38,000 general dentists dedicated to providing quality dental care and oral health education to the public. Founded in 1952, the AGD is the second largest dental association in the United States, and it is the only association that exclusively represents the needs and interests of general dentists. The Program Approval for Continuing Education (PACE) operates to improve the educational quality of continuing dental education (CDE) programs and assures participants that approved continuing education program providers have the organizational structure and resources necessary to provide CDE activities of acceptable educational quality.