New Hospital Marketing
When Holy Cross Health gained approval to build a new hospital in Germantown, Maryland, they turned to Springboard to help ignite enthusiasm for the new Holy Cross Germantown Hospital among both internal and external audiences. Below are examples of various online and direct marketing tactics that we developed to support this opening. The result, awareness and consumer engagement levels that were well beyond expectations.
Back in 2007, Bridgewater Place was the newest addition to Friendship Village of Schaumburg, a trusted name in quality retirement living for nearly 30 years. New one and two bedroom apartment homes were designed, allowing retirees to retire in their own way – with an aquatic center, fitness center, full-service spa, sports bar, and more.
During the construction of Bridgewater Place, Springboard worked with Friendship Village to create consumer marketing materials targeted towards retirees looking for a quality retirement living community. In addition, Springboard developed event materials for an open house.
Seniors Emergency Center
Holy Cross Hospital opened the nation’s first Seniors Emergency Center. To increase awareness, Springboard was engaged to create a print ad, digital ads, direct mail, and produce :30 radio spots for the Seniors Emergency Center.
The campaign was a success, winning multiple advertising awards and ultimately helping the Senior Emergency Center volume increase.
Methodist Senior Services
Methodist Senior Services is a faith-based, not-for-profit organization that provides comfortable, attentive housing and other services to meet the physical, social and spiritual needs of older adults.
Springboard created consumer marketing materials to inform and invite seniors to one of Methodist’s twelve senior living communities around the Tupelo, MS area.
Have the Talk of a Lifetime
The Funeral and Memorial Information Council (FAMIC) is an “association of associations” representing all aspects of the funeral industry, from funeral homes and cremation societies to monument builders and casket makers. FAMIC engaged Springboard to help create a logo/identity for the association that represented their mission to provide direct and open information regarding deathcare and memorialization from the leading associations of service providers and businesses.
National Consumer Engagement Campaign / Member Marketing
Springboard worked with FAMIC to create “Have the Talk of a Lifetime,” a consumer education outreach effort to urge families to talk with loved ones about life, the things that matter most and how they want to be remembered when they die.
The Have the Talk of a Lifetime campaign is helping families and friends make important decisions about how they wish to remember and honor the lives of their loved ones through meaningful memorialization and understand the important role that funeral professionals (members of FAMIC organizations) play in the memorialization process.